What are the Commercial Objectives of Content Writing Experts?
The modern marketplace is on the internet. More specifically, it is on Google. Google’s main commercial objective is to provide its users (billons use Google every day) with the best possible user experience. A key part of improving their customer experience is improving their search experience – delivering to the ‘searchers’ exactly what they need. And users love high-quality content. Hence, content creators/writers find themselves in a unique position. Their goal is to boost the user experience by providing them with valuable information. Adopting a sales-oriented Approach Generating sales should never be the direct aim of content creation. Sharing valuable information has a much nobler goal – informing the client to make the correct decision. The ‘correct decision’ can be to buy your products/services? If content writers adopt subtle ways of influencing customer decisions, they can vastly increase the number of sales. Customers consider several factors before making a fin